These days newspapers, magazines, television are flooded with advertisements of
life insurance plans and companies. Cricketers, film stars, television stars and
sports persons all are there on media endorsing a variety of insurance companies
and plans. Some advertisements are too good and leave a deep impact on your
mind, whereas some just fail miserably to catch your attention.
According to leading marketing studies, celebrity endorsement can bestow special
attributes upon a product that it may have lacked otherwise. But everything may
not be as rosy as seen in picture; celebrities are after all mere mortals.
It is upto you to decide whether the product you are purchasing is good or bad for
you. In simple terms whether it really suits your requirements.Another important thing that matters is the insurance company.
Things that matter while choosing an insurance company
9 How long has the company been in existence?
9 Is the premium charged by the company competitive?
9 Does the insurance company offer hassle-free procedure of claim
settlement?
9 Does the insurance company have a claim settlement ratio of over 95%?
9 Does the insurance company have a long term track record of profitability?
9 Does the company have a nation-wide presence?
9 Is the company closing opening new branches or closing existing branches?
